As part of Culture Kent’s research, we asked Deeson to provide us with Personas & Use Cases for the types of users that will potentially use our Events open data source.  In turn, they identified six Personas and explained their corresponding Use Cases.  This series of blogs will highlight each one in detail according to their behaviour & motivations or responsibilities, goals, challenges, and interests.

For the fifth type of user who will potentially use our Events open data source, we discuss another Persona & Use Case,  the ‘Theatre Enthusiast’. The ‘Theatre Enthusiast’ is someone who might not only perform in a theatre, they might also be the owner, promoter, and accountant.  Between practices, shows, and promoting their events, they do not have much time to do a great deal of research and marketing to increase audiences.

People who are ‘Theatre Enthusiasts’ might state:

“We’re good at engaging our ‘fans’, it’s attracting new audiences we struggle with”

What are their responsibilities?
• Day to day performance as an Accountant
• Organising and helping direct practice and live shows
• Marketing and promoting upcoming events in spare time

What are their goals?
• Put on excellent shows
• Inspire participation and grow youth involvement
• Attract audiences to performances
• Expand audience database

What are some of the challenges they face?
• Time, budget and resource – as a hobby this is even more strained
• Promoting to new audiences, unsure how to reach them
• Duplicate data entry across different promotion platforms

What are they interested in regarding an open data source?
• Expanding their audience
• Reducing duplicate data entry and therefore wasting time and resource
• Systems with simple data input

Does this sound like you or someone you know?  Leave a comment to discuss!

This post is made possible by the work done by Deeson in Canterbury, Kent.  We truly appreciate their hard work and collaboration with Culture Kent.

Read the previous post: What Types of Users Will Find Culture Kent’s Open Data Source Helpful? Personas & Use Cases(part 1): Culturally Curious

Read the previous post: What Types of Users Will Find Culture Kent’s Open Data Source Helpful? Personas & Use Cases(part 2): Strategic Thinker

Read the previous post: What Types of Users Will Find Culture Kent’s Open Data Source Helpful? Personas & Use Cases (part 3): Strategic Planner

Read the previous post: What Types of Users Will Find Culture Kent’s Open Data Source Helpful? Personas & Use Cases (part 4): Event Marketer