Fair Weather for Dover Tourism Pilot

Our objective with the Dover Pilot was to place culture in tourism settings and build lasting cultural tourism partnerships.

DAD

Cultural Tourism was a new term for Dover Arts Development but as the project progressed we began to understand that much of our work over the last 10 years has in fact been supporting cultural tourism.

We spent nearly a third of our Culture Kent budget on freelancer Jessica Wood from ‘Arts Inform’ for help with our marketing. On her suggestion we made a DAD promo film, https://vimeo.com/141990526 , found the name Chalk Up for the one-year pilot and developed a marketing campaign which was an important and valuable addition to Chalk Up.

One of our aims was to build a network of partners by bringing in new partners and deepening existing relationships. Our first Chalk Up meeting on September 15th 2015 brought together a group of 10 potential partners that formed the basis of a cultural tourism network. Through the project we were able to build the network through the various Chalk Up events. 29 partners, comprising national organisations as well as the local community, added additional financial support, by way of our sponsor and supporter packages which were part of our marketing campaign, for INSPIRATION=DOVER the final Chalk Up event on May 20th in Dover’s historic Maison Dieu better known locally as the Dover Town Hall.

The pilot enabled us to link a number of existing initiatives together under the cultural tourism theme and ensure artistic excellence was at the heart of Chalk Up. These initiatives formed a series of events bringing culture into tourist and heritage venues, illuminating, enhancing and engaging visitors in a host of new and original ways resulting in visitors experiencing their heritage from new perspectives.

Click the links below to read about these Chalk Up events:

The Chalk Up film production Weathertime: Premiered April 27th 2016 in the Silver Screen Cinema, Dover. DAD offered a workshop in Spontaneous Creativity as part of a day to bring invited cultural practitioners together from both sides of the Channel in April 2015. It was an opportunity for creative practitioners to come together and explore cross-European partnerships. The Weathertime film project grew out of this meeting, the majority of the participants in the workshop participating in the film. The 30-minute film, with works from 30 selected artists from England, France and Belgium, brings together a visual diary of the weather across the ‘maritory’ of the Straits of Dover during September 2015 .

We are delighted that Weathertime is now part of the DFDS Ferries onboard screenings for passengers between Dover and Dunkirk, available to view in the premium lounge onboard and in other public areas of the ship, including the café lounges.

We carry an average of around 8,500 passengers on the Dunkirk route every day which totals up to almost a million passengers over the course of the summer months. Many of them will see the film during the journey as they move around the ship” (DFDS)

  • INSPIRATION=DOVER The Concert and Exhibition on May 20th 2016 was the final event of the Chalk Up Dover Pilot. It was also our tenth anniversary and the culmination of a 2 year ACE funded project bringing 16 contemporary artists to work with 10 museums and heritage sites across Dover District and making work inspired by their WW1 collections.

The Culture Kent pilot has enabled us to realise that when one understands museums and heritage sites as visitor attractions then with artists making contemporary works, which will become part of the museums accessioned collections, starting the process of contemporary collecting, then the project is a cultural tourism project. It is a matter of focus, with the pilot giving us that cultural tourism focus. The exhibition and concert were a wonderful celebratory end to the pilot.

The Pilot is now completed but we have an exciting Legacy project, informed by our experience. DAD is a member of the Dover Coastal Communities Team and has submitted a proposal for “Chalk Up Destination Dover” a cultural tourism place making project, continuing the work started with this pilot.

We aim to create a coastal cultural trail for walkers and tourists stretching from Capel Le Ferne to St Margaret’s Bay drawing attention to the outstanding 21st century architecture and artworks on the trail and supporting the sustainability of tourism businesses along Dover’s Coast. Many of the buildings created in response to this area of natural beauty and coastal weather conditions have received important industry awards. Funding dependent, the trail will provide a new exciting cultural tourism offer to Kent.

The funding through Culture Kent helped us with a shift in focus to cultural tourism and to understand audience as visitors. It has helped raise our profile with stakeholders and shown our network partners how culture can also be a driver for many of the town’s ambitions to create a sustainable economy and make Dover an attractive destination not just a place to pass through.

We are very grateful to Culture Kent for the opportunities and learning the pilot provided.

DFDS

DAD

 

 

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SPOTLIGHT ON AN ARTS & CULTURAL ORGANISATION IN KENT: TURNER CONTEMPORARY

NGUT-1024-0005In this blog post, we are going to learn more about Turner Contemporary, located in Margate, Kent.  Lead Pathfinder partner of Culture Kent, Turner Contemporary has had a positive impact in arts & culture in Kent.

 1.) Name of organisation: Turner Contemporary

2.) Type of organisation: Art gallery and charity

3.) Year founded: 2001

4.) Tell us a little bit about your organisation and what it offers tourists:

The organisation was founded in 2001 to contextualise, celebrate, and build on the artist JMW Turner’s association with Margate, Kent. In 2011, Turner Contemporary gallery, designed by Sir David Chipperfield, opened, and has fast become a visitor attraction of national and international importance.

Situated on Margate seafront, on the same site where Turner stayed when visiting the town, Turner Contemporary presents a rolling programme of temporary exhibitions, events and learning opportunities which make intriguing links between historic and contemporary art. The gallery offers a space for everyone to discover different ways of seeing, thinking and learning.

Turner Contemporary, driven by its vision of Art Inspiring Change, has led the regeneration of the historic seaside town of Margate. It has inspired people to transform their lives, and to see the world differently through the arts.In the five years since opening, Turner Contemporary has achieved two million visits. This astounding figure is doubtless a result of gallery’s ever-growing reputation, world class exhibitions and outstanding audience engagement and learning programmes.

AIC Northdown (web)-40

5.) What are some concerns your organisation has related to tourism?:

As a cultural organisation and tourist attraction, we’re hugely interested in the potential to bridge gaps between us and other organisations, attractions and businesses to create a more joined up approach to attracting tourism. People will rarely make long journeys to visit one place solely, therefore it is imperative that we communicate openly with others. In Kent, we have a great opportunity to direct people from major transport hubs, such as Dover and Ashford out into the furthest reaches of the county. If we fail to communicate with each other and tourists, there is a real danger that we will miss these vital opportunities to boost our economy.

One other concern is that traditional tourism is quite seasonally dependent and we would like to encourage people to come all year round. The beauty of cultural tourism is that it is so accessible whatever the weather.

6.) How will the efforts of Culture Kent address your concerns?

Culture Kent enables heightened knowledge sharing across the two sectors of culture and tourism to fill evident gaps, enhance audience development, and vitally reposition the brand of Kent as the creative county outside of London. This is being achieved through in-depth research into cultural tourists, the development of pilots and campaigns to convert tourists to cultural tourists, facilitating hub and spoke relationship building and partnership working.

We’re excited to be building on our existing partnerships, but also building important, long-lasting new ones, with large, medium and small organisations, and taking our role as leader further.

Thank you to Turner Contemporary for telling us about their organisation and their aims for tourism growth!

 

SPOTLIGHT ON CULTURE KENT ORGANISATION: CHALK UP, DOVER ARTS DEVELOPMENT (DAD)

We fire 10 questions to Dover Arts Development, one of the Culture Kent pilot organisations, about their project Chalk Up and cultural tourism activity..

1.) Name of organisation: Chalk Up

2.) Type of organisation: Pilot for Culture Kent led by Dover Arts Development

3.) Year founded: 2015

4.) Tell us a little bit about your organisation and what it offers tourists:
Chalk Up was set up to bring culture and tourism together in Dover District to enhance the cultural tourism industry in the region. The project is led by Dover Arts Development, an artist-led organisation. It is the third pilot organised by Culture Kent (Summer of Colour in Margate and the Folkestone Triennial were the first two). Chalk Up brings cultural events into tourist/heritage venues that illuminate, animate and enhance the tourist experience. We do not have a venue or a festival. Instead we are running a programme of events where artists engage visitors in a host of new and original ways.

6.) Tell us about your projects:
We have a whole range of projects across the district where artists and musicians are working at heritage and tourism sites. For DMAG Joined Up, artists have been working in residence at the Dover museums to offer contemporary interpretations of their WW1 collections. The final exhibition is due to be shown in the new Betteshanger Heritage building next year. The White Cliffs are Dover’s most famous natural landmark and we are organising a commission for an artist’s work to transform the entrance to the path to entice tourists to walk or bicycle up to the iconic cliffs from Dover town and port. Weathertime is our cross-channel project, bringing together thirty selected artists from England, France and Belgium to create a visual diary of the weather across the ‘maritory’ of the Straits of Dover. The artwork produced will be brought into a film for screening at a tourism site. Earlier this year, we organised a Land & Sea Exhibition of rarely seen paintings on loan from the Port of Dover in the Royal Cinqe Ports Yacht Club. The newly opened Fan Bay Shelter Tunnels are a remarkable and emotive place and we worked with the National Trust to offer a drawing workshop and an artist-led experiential walk at Full Moon. In spring 2016 we are organising a concert to be held in The Maison Dieu (Dover’s Town Hall). The theme of the specially commissioned music is Dover itself: its unique environment and history.

Throughout the year we have been hosting culture meets tourism events where artists and arts organisations meet representatives from tourism businesses to chalk up ideas of how the two industries can work together cultural projects that help drive the economy of Dover District.

 

7.) What will be the impact of your organisation on tourism in the district?
Our aims are to increase the numbers of cultural tourists and the lengths of their stays; we want more overnight visitors and want to get the word out that Dover District has an enormous tourist offering both in culture, heritage and as a place of outstanding natural beauty.

8.) What challenges does your organisation face in relation to tourism?
Our concern is how to make an impact on tourism in just one year. The challenge that we face is, with the many different organisations in the district, how to ensure that tourism as a whole (including the existing organisations and businesses) benefits from our actions and initiatives.

Matthias-Koch-31-Dover-Beach-2012-10-15-frischer-1024x667

Matthias Koch, Dover beach, 2012

9.) How will the efforts of Culture Kent address your concerns?
Culture Kent is a very impressive organisation. We find their staff, expertise, ambition and energy highly motivating. As well as devising an innovative programme, Culture Kent is gathering data of immense importance to the cultural tourism sector. Until we know who our audiences and potential visitors are then we cannot programme and market effectively.

10) How do we find out more about you and get involved?
We welcome partners in the tourism and heritage sector who would like to find ways for culture to enhance their offering. Please find details at www.chalkup.dadonline.eu or contact us at chalkup@artsinform.co.uk

Thank you to Chalk Up for telling us about your organisation and your aims for tourism growth!

 

DAD Trailer (Extended Version) from Dover Arts Development on Vimeo.

What Types of Users Will Find Culture Kent’s Open Data Source Helpful? Personas & Use Cases (part 6): Problem Solver

Image Perspex etching workshop

Perspex etching workshop

As part of Culture Kent’s research, we asked Deeson to provide us with Personas & Use Cases for the types of users that will potentially use our Events open data source.  In turn, they identified six Personas and explained their corresponding Use Cases.  This series of blogs will highlight each one in detail according to their behaviour & motivations or responsibilities, goals, challenges, and interests.

In this post, we discuss another Persona & Use Case,  the Problem Solver’, the sixth type of user who will potentially use our Events open data source.  The Problem Solver’ is someone who might be self-employed want wants to take their kids to more Arts & Cultural events, yet the information is not easily accessible for someone who is busy.  This person is very motivated and able to pool resources together and working collaboratively.

People who are Problem Solvers’ might state:

“I just love taking on projects and solving problems, especially when I can relate to them.”

What are their responsibilities?
• Developing ideas based on real world problems
• Building relationships and pooling resources to get things done
• Researching users to better understand the problem they are trying to solve

What are their goals?
• Build a legacy! They want to see their ideas grow and expand
• Gain outside investment to keep developing their ideas
• Fill gaps in the market with great solutions

What are some of the challenges they face?
• Building accurate and timely content to make solutions valuable
• Finding time relevant partners takes a lot of time
• Data integrity – how can I be sure data I’m being given is correct?
• Data in a common format and structure to make it easy to integrate

What are they interested in regarding an open data source?
• Data feeds that allow them to focus on developing a better solution
• A common data structure for events
• Opportunities to monetise their solution
• Giving credit to partners
• Open and honest collaboration

Does this sound like you or someone you know?  Leave a comment to discuss!

This post is made possible by the work done by Deeson in Canterbury, Kent.  We truly appreciate their hard work and collaboration with Culture Kent.

Read the previous post: What Types of Users Will Find Culture Kent’s Open Data Source Helpful? Personas & Use Cases(part 1): Culturally Curious

Read the previous post: What Types of Users Will Find Culture Kent’s Open Data Source Helpful? Personas & Use Cases(part 2): Strategic Thinker

Read the previous post: What Types of Users Will Find Culture Kent’s Open Data Source Helpful? Personas & Use Cases (part 3): Strategic Planner

Read the previous post: What Types of Users Will Find Culture Kent’s Open Data Source Helpful? Personas & Use Cases (part 4): Event Marketer

Read the previous post: What Types of Users Will Find Culture Kent’s Open Data Source Helpful? Personas & Use Cases (part 5): Theatre Enthusiast

What Types of Users Will Find Culture Kent’s Open Data Source Helpful? Personas & Use Cases (part 5): Theatre Enthusiast

Image Turner Contemporary

Turner Contemporary

As part of Culture Kent’s research, we asked Deeson to provide us with Personas & Use Cases for the types of users that will potentially use our Events open data source.  In turn, they identified six Personas and explained their corresponding Use Cases.  This series of blogs will highlight each one in detail according to their behaviour & motivations or responsibilities, goals, challenges, and interests.

For the fifth type of user who will potentially use our Events open data source, we discuss another Persona & Use Case,  the Theatre Enthusiast’. The ‘Theatre Enthusiast’ is someone who might not only perform in a theatre, they might also be the owner, promoter, and accountant.  Between practices, shows, and promoting their events, they do not have much time to do a great deal of research and marketing to increase audiences.

People who are Theatre Enthusiasts’ might state:

“We’re good at engaging our ‘fans’, it’s attracting new audiences we struggle with”

What are their responsibilities?
• Day to day performance as an Accountant
• Organising and helping direct practice and live shows
• Marketing and promoting upcoming events in spare time

What are their goals?
• Put on excellent shows
• Inspire participation and grow youth involvement
• Attract audiences to performances
• Expand audience database

What are some of the challenges they face?
• Time, budget and resource – as a hobby this is even more strained
• Promoting to new audiences, unsure how to reach them
• Duplicate data entry across different promotion platforms

What are they interested in regarding an open data source?
• Expanding their audience
• Reducing duplicate data entry and therefore wasting time and resource
• Systems with simple data input

Does this sound like you or someone you know?  Leave a comment to discuss!

This post is made possible by the work done by Deeson in Canterbury, Kent.  We truly appreciate their hard work and collaboration with Culture Kent.

Read the previous post: What Types of Users Will Find Culture Kent’s Open Data Source Helpful? Personas & Use Cases(part 1): Culturally Curious

Read the previous post: What Types of Users Will Find Culture Kent’s Open Data Source Helpful? Personas & Use Cases(part 2): Strategic Thinker

Read the previous post: What Types of Users Will Find Culture Kent’s Open Data Source Helpful? Personas & Use Cases (part 3): Strategic Planner

Read the previous post: What Types of Users Will Find Culture Kent’s Open Data Source Helpful? Personas & Use Cases (part 4): Event Marketer