Pathfinders

We are committed to being a Pathfinder because we understand that the project will deliver outcomes that will meet an identified business need of the arts and cultural sector in Kent to deliver greater opportunities for economic impact by:

Reaching new visitors and audiences
Encouraging existing visitors and audiences to attend additional activity
Encouraging understanding and knowledge between culture and tourism sectors that will inform the development of approaches and product

We are pleased that the pilot is focusing on an information and data infrastructure which has the potential to facilitate the pooling of information and knowledge and enable its free flow between the culture and tourism sectors and audiences.

As well as the value of the project in developing a common approach to listings, data and information sharing we hope to work with partners to develop the project to have a particular emphasis on free access to data to encourage widest possible use and the subsequent exploration of a range of digital media to enable a variety of users to engage.

We asked all of our pathfinders why they decided to be part of the project and what their aims are. Here is the response from Visit Kent:

Why did you decide to become a member of the Culture Kent Project (CKP) pathfinder group?

Our membership of the CKP group and involvement in the project has evolved from an on-going discussion on marketing, audience development and data sharing that has been in progress for several years within Kent’s cultural sector. We were keen to be involved due to the gap that exists in the sector for a main point of information on Kent’s cultural events and happenings, that can automatically and dynamically draw on existing data without duplicating or adding effort for cultural providers.

What do you hope that the CKP will achieve?

We hope the partnership will showcase Kent’s cultural assets and create a single data source that can be used as the basis for a variety of digital platforms. This should not only showcase Kent’s cultural assets to the broadest audience possible but promote the county as a cultural destination for residents and local, national and international visitors. It should show visitors what is on offer and encourage them to stay for longer. We also hope it will ensure people are aware of what’s going on in every part of the county, wherever they are; extending the reach of Kent’s cultural offering by attracting new audiences as well as first time and accidental attenders.