In the last post, I discussed how making cultural event data can lead to a sense of ownership, which is similar to how making 3D models of cultural heritage artefacts available online can lead to a feeling ownership. While cultural events and cultural heritage artefacts are completely different from one another, they both can result in experiencing enjoyment and emotions. These are strong responses that have been linked to return museum visits and monetary donations, and they demonstrate that a museum’s exhibitions and collections are successful. Similarly, organisations need to know that their open data are being used effectively.
In digital terms, positive responses can result in return website visits, positive online reviews, online sponsorships, and increased attendance to similar events via website searches. The organisations that hold the events will similarly respond by making future events’ data available online and even offering more events. Open cultural event data allows information to be shared on many websites, yet each website curates relevant cultural event data for their own audience, perhaps only choosing to include a few events from the listings on different websites. As a result, the owners of a website feel a sense of ownership over their evolving list as they try to cater to their readers. They know who their audience is and the types of cultural events they would enjoy, and audiences will respond by revisiting the same websites to hear about events.
Another effect of allowing website owners to curate their cultural event data from the vast event listings online is that the audience feels valued. A lot of time and effort goes into making data open and designing or editing a website to include open data; without this work, the audience would have to manually search many websites to find the event information they are seeking. Important event information can also be overlooked when one does not know where to seek pertinent information. Knowing that organisations value their audience enough to make it easier for them to track down potential cultural events also results in the audience valuing the organisations. Open data and their positive effects are a two-way street that everyone can benefit from.
There already have been some success stories related to open data and the arts. Specifically, Creative Commons ‘enables the sharing and use of creativity and knowledge through free legal tools’ and has a wide range of galleries and museums that have benefited from their efforts. However, successful use of open cultural event data is just as important and needs more attention.
Read the previous post: Open Data Has Many Forms (part 1): Ownership of Data